Is SMS Marketing Effective?
If you find yourself reading this, you probably know that SMS marketing is one of the fastest growing marketing strategies. Text messages have a “read-rate” of 98% compared to just 20% of emails, this means text messages have five times more chances of being seen than an email. SMS marketing is highly effective, on average it takes 90 seconds for someone to respond to a text and 90 minutes to respond to an email.
Text messaging campaigns have been on an upward slope since the first "ad" was made through sms in the year 2000 and it's jump to mass media in 2002. Sms marketing has gradually gained traction with marketers as they continue to notice that sms marketing can significantly improve a company's brand loyalty and awareness.
What Can You Do With Text Messages?
There are multiple ways of applying SMS marketing into your company. It is possible to make your audience subscribe to your newsletter, this way they can receive weekly updates. You can ask questions about anything, but to give you some examples:
- Ask questions about upcoming events.
- Give deals and coupons.
- Create surveys to learn about a customer’s experience.
- Make informational messages to maintain brand loyalty and awareness.
- Reach the people that are to busy to get online.
How Should You Approach Your Audience
Approach your audience with text messages that are straight to the point. It's unnecessary to grab the attention of your audience. SMS allows you to be direct and precise without the hassle of having to convey attention to yourself.
We advise you to take the time to create simple messages that are worth reading and valuable to the consumer and this will enhance the positive impact. Always identify and review your goals before starting any interaction and try to keep these exchanges to a daily minimum. If you aren't direct, fatigue can come into play and your efforts could have less effect on your audience.
It is very important to retrieve this type of information cautiously and you must be prepared to play the long game. We heavily enforce you use compact questions, this will allow it to be easier to digest and faster to respond to. If there's one thing you should keep in mind: focus on creating relationships.
ALQMY invites you to try our demo. Focus on building a connection with your customers and start growing your business the right way.